Care Design 2016

Healthcare is not retail

Meeting patient need isn't as simple as getting something off a shelf to order.  it's about understanding that the person concerned is complex and individual. It's about empowering them to exercise their voice and take a central position in care planning.  But there must also come a point when the service has to respond (sensitively) by saying "unfortunately that isn't available".  How comfortable do we feel as health care professionals saying this?

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